3 Keys to Producing Standout Virtual Events in 2021

Brands need to combat digital fatigue, says Welcome CEO Roberto Ortiz

roberto ortiz
Welcome Inc. CEO Roberto Ortiz at Outlook 2021. Adweek

With no clear end in sight to the Covid-19 pandemic, hybrid physical-digital events appear here to stay. But event marketers have faced their share of challenges producing virtual events for the past 10 months. From figuring out how to effectively facilitate networking opportunities to offering as much interaction as possible for remote attendees, event brands are still in uncharted waters. 

ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.