Publishing Tumblr Taps Vice Media’s Cavel Khan as Its New Chief Revenue Officer He also boasts significant experience with Twitter, Microsoft Cavel Khan is Tumblr's first CRO since 2015. Tumblr By David Cohen June 11, 2020 Key insight: Tumblr's looking at the rise of streaming platforms to reach audiences at home as well as increasing branding opportunities. Tumblr has a new chief revenue officer for the first time in years. David Cohen david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily. Recommended articles