Twitter Advises Brands to Listen to and Learn From Black Voices
The social network reminds companies: ‘This is not a fad or a moment’
Twitter shared guidance for brands wishing to express their solidarity with the Black community
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Brands have to walk a fine line when it comes to their social media output during this time of racial unrest, as they want to make sure their messages don’t come across as misguided or insincere.
