Twitter Saw Over 118 Million Beauty Tweets From July 2019 Through July 2020

Jeffree Star was the top influencer in the #BeautyTwitter report with Sprinklr, while ColourPop Cosmetics led brands in engagement

Twitter teamed up with customer experience management platform Sprinklr on its first-ever #BeautyTwitter report Twitter/Sprinklr

Beauty is a visual concept, which brings more visual social platforms to mind, but Twitter is no ugly duckling, with over 118 million tweets about beauty between July 2019 and July 2020. David Cohen is editor of Adweek's Social Pro Daily.