Twitter Shared 9 Trends It Discovered During Last Year’s Holiday Shopping Season

52 percent of the social network’s users start making their lists as early as September

Conversation about Black Friday in 2017 peaked on the actual day Twitter

Twitter examined activity on its platform during the 2017 holiday shopping season and shared nine trends for brands to consider for this year.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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