For Universal ID 2.0, Magnite and Index Exchange Join Forces With The Trade Desk

Two of the largest independent SSPs now support the post-cookie identity product

The Trade Desk is building Unified ID 2.0 in collaboration with industry partners. Magnite, Index Exchange, The Trade Desk

Magnite and Index Exchange, two of independent ad-tech’s largest supply-side platforms, are the latest companies to support The Trade Desk’s Unified ID 2.0, it’s replacement for third-party cookies.

@andrewblustein Andrew Blustein is a programmatic reporter at Adweek.