US Consumers Shelled Out $9.4 Billion on Cyber Monday 2019

They spent $12 million a minute at its height

Two hands holding a smartphone taking part in mobile holiday shopping
Cyber Monday 2019 set new ecommerce records in the U.S. Getty Images
Headshot of Lisa Lacy

Key Insights:

Cyber Monday 2019 did not disappoint as U.S. consumers spent $9.4 billion online, obliterating the previous record of $7.9 billion set on the same day in 2018. That’s year-over-year growth of 19.7%, which is also higher than the growth rate last year, according to data provider Adobe Analytics.

@lisalacy Lisa Lacy is a senior writer at Adweek, where she focuses on retail and the growing reach of Amazon.