Vermont’s Data Broker Regulation Narrowly Targets the Data Pipes Behind Ad Tech

Most brands and publishers aren’t affected

Vermont Statehouse
Currently, 143 businesses have registered with the state. Getty Images

As data breaches become increasingly common, states across the country are leading the charge to introduce privacy laws to protect consumers. Each of the laws vary in some manner, with some states focusing on narrow privacy issues like biometrics, and other states, like California, pushing more comprehensive regulation that approaches the same scope as the EU’s wide-reaching General Data Protection Regulation (GDPR).

@itstheannmarie annmarie.alcantara@adweek.com Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.