Walmart’s Ecommerce CEO Explains Why Its Many Acquisitions Will Help It Reach Millennials

It's all about brand, voice and delivery speed

Marc Lore and Andy Dunn explained Walmart's ecommerce strategy at Shoptalk. Getty Images

While Walmart’s acquisitions of ModCloth, Jet, Bonobos appear like a game of catch up to the rest of the industry, Marc Lore, president and CEO of Walmart Ecommerce US, said there’s a bigger strategy at play.

@itstheannmarie annmarie.alcantara@adweek.com Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.