Every once in a while, an absence of data can paint a much clearer picture of an issue than the information actually provided. Take, for instance, a recent study released by the Geena Davis Institute on Gender in Media. To gain a better understanding of how race and gender are currently represented in advertising, the institute analyzed 251 ads that were submitted to Cannes Lion in 2019. Of the sample, only 18.2% of the featured characters were Black.
Illustration by Jordan Moss for Adweek