What Marketers Can Learn From TikTok and Dating Apps About Loyal Customer Relationships

Brands must focus more on the 'why' than the 'what'

Over the next five years, the global marketing industry is forecasted to grow by 19%. By 2026 brands are expected to spend $66 billion annually on data, technology and new analytical approaches to convert shoppers into buyers, up from $27 billion in 2021.