Key insights:
- Over half of consumers have heard little or nothing about the Facebook boycott, according to a survey.
- It's especially hard for small and medium-sized businesses and DTC brands to stay off Facebook.
Facebook is halfway through a far-reaching advertiser boycott designed to last until the end of July, a standoff that could extend if the company doesn’t meet the organizers’ demands to clean up the spread of hate speech and misinformation on its platforms.
