When Should Brands Return to Facebook Advertising?

Companies participating in the boycott are in a tough position

Brands that are participating in the boycott on Facebook are in a precarious position. Kacy Burdette

Key insights:

Facebook is halfway through a far-reaching advertiser boycott designed to last until the end of July, a standoff that could extend if the company doesn’t meet the organizers’ demands to clean up the spread of hate speech and misinformation on its platforms.

@ScottNover scott.nover@adweek.com Scott Nover is a platforms reporter at Adweek, covering social media companies and their influence.
@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.