Why Brands in These 3 Categories Need to Prepare for the Voice Era

Insights for travel, finance and healthcare

Voice presents a particularly big opportunity for these industries. Photo Illustration: Dianna McDougall; Sources: Getty Images, Google

Amazon, Google, Microsoft and Facebook are investing in AI-enhanced devices that provide answers when we ask questions. We’re at the beginning of a big year for voice-based marketing as these companies double down on these investments and brands experiment with new customer experiences powered by voice.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@JuliaStead Julia Stead is vp of marketing at Invoca.