Why Making an Authentic Connection Is the Future of Marketing Now More Than Ever

Adweek's chief community officer Nadine Dietz with tips and advice

Adweek's Nadine Dietz spoke with David Meltzer, host of The Playbook podcast from Entrepreneur, to share her tips for success.

The role of marketing and brands today is not the same as it was even six months ago. There are the swings in marketing staffing and budgets, new expectations for how brands should behave and an increasing need for authentic connections.

@heidefaith heide.palermo@adweek.com Heide is the senior director of brand community at Adweek and Editor of the Inside the Brand series, including the CMO Moves and Gen ZEOs podcasts, Innovators, Challengers, and Women Trailblazers. She also leads Adweek's Innovators Council.