Why PR and Marketing Companies Should Not Ignore Glassdoor

A positive brand perception can go a long way

Scott Dobroski, director of corporate communications at Glassdoor, shares his best tips. Scott Dobroski
Headshot of Curtis Sparrer

On a job site like Glassdoor, now the second largest job site and fastest-growing in the U.S., a powerful combination of reviews, salaries, benefits and CEO approval can set an organization apart from the more than 700,000 companies featured on the site. Glassdoor isn’t just a tool for hiring quality employees, it’s also a recruiting, branding and public relations solution that’s often neglected but shouldn’t be.

@thatcurtis Curtis Sparrer is a principal at Bospar.