Key insights:
- One brand representative said she can't pick and choose teams under the terms of the NFL's licensing deal.
- Mascots that celebrate anti-Native racism have a psychological effect on the community, especially youth.
The month of June saw an unprecedented push for racial justice that impacted brand marketing like never before. Land O’Lakes retired its Native American mascot. Uncle Ben and Mrs. Butterworth’s are reviewing their slavery-era branding, while Aunt Jemima is getting a total rebrand. Dreyer’s has pledged to change the name of Eskimo Pie.
