Will Brands Get Behind Peeple, an App Already Being Called a Cyberbully’s Dream?

There's been considerable buzz this week about the mobile app Peeple, which will let you rate other people's attributes—such as their romantic lives, personal integrity and professionalism—the same way you'd rate the restaurant around the corner. The app goes live in November, and it's being billed the "Yelp for humans" since you can give people one to five stars, just like on Yelp.