Will Brands Get Behind Peeple, an App Already Being Called a Cyberbully’s Dream?

'Yelp for humans' could be problematic

Headshot of Christopher Heine

There's been considerable buzz this week about the mobile app Peeple, which will let you rate other people's attributes—such as their romantic lives, personal integrity and professionalism—the same way you'd rate the restaurant around the corner. The app goes live in November, and it's being billed the "Yelp for humans" since you can give people one to five stars, just like on Yelp.

@Chris_Heine Christopher Heine is a New York-based editor and writer.