WWTT? So Many COVID-19 Emails … But Are There Any ‘Good’ Ones?

Right now, the world feels like a very scary, uncertain place, as we all make adjustments to our daily lives during this pandemic. And while each day often seems weirder or scarier than the one before it, there is also a lot of room for hope and positivity. For today’s “What Were They Thinking?” post, I want to look at some COVID-19 emails I’ve received from brands and nonprofits to my personal email account, showcasing a couple that I think did an excellent job at standing out in my inbox and offering value.

Melissa Ward is the managing editor for Target Marketing, and she has opinions! More importantly, she's a nerd for great copy and design, a disciple of authenticity, and really loves it when marketers get it right.