WWTT? La-Z-Boy Campaign Offers Comfort and Thanks to Healthcare Workers

If you’re a bit of a YouTube watcher like me, or a fan of The Office, you may have heard about “Some Good News,” hosted by John Krasinski. If not, watch through some episodes, and take joy that there is still plenty of good in the world. So, in a similar vein to SGN, here is some more excellent marketing news, along the lines of a new La-Z-Boy campaign that combines a considerate donation with some heartfelt user-generated content.

Melissa Ward is the managing editor for Target Marketing, and she has opinions! More importantly, she's a nerd for great copy and design, a disciple of authenticity, and really loves it when marketers get it right.