Yelp Rolls Out Opt-In Black-Owned Business Attribute

The company teamed up with My Black Receipt

When a Yelp user searches for Black-owned businesses, a gem will appear next to the business name Yelp

Yelp co-founder and CEO Jeremy Stoppelman said earlier this month that the business directory and crowdsourced review forum would debut a free searchable attribute to make it easier for users to find and support Black-owned businesses, and that feature will make its debut Thursday.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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