Your Virtual Event Sucks, but Here Are 3 Ways to Make Them More Entertaining

Unfortunately, many miss the mark and land flat

While many are getting better at virtual events, no one has quite found the sweet spot yet. Getty Images

How many virtual events have you attended or tried to attend in the past six months? 

This story first appeared in the Sept. 28, 2020, issue of Adweek magazine. Click here to subscribe.
@allyshipaction Steffi Behringer is the executive producer and partner of Palette Group.
@thenichols Nate Nichols is the founder and creative director of Palette Group.