California Prop 24 Passes: What Marketers Need to Know
Digital media should expect a tighter definition of what 'personal information' is and who has access to it.
Brands Should Brace for More States to Adopt Privacy Legislation
Compliance will be key, but how to get there is the enduring question.
Publishers Continue Prioritizing First-Party Data as CCPA Enforcement Begins
This, despite much gray area associated with the law.
CCPA Is Officially Being Enforced, but There Are Still Unanswered Questions
The California Consumer Privacy Act is now being enforced, but there are still questions around what counts as a sale plus more on November's ballot.
Here’s How Cannabis Brand Eaze Has Adjusted to a Post-CCPA World
About 1,700 people have requested their data from Eaze, and an additional 500 have requested it be deleted entirely.
Advertising Trades Urge California Attorney General to Delay CCPA
4A's, AAF, ANA, IAB and NAI ask California AG for 5-month CCPA delay.
‘Careful What You Wish For,’ Ad-Tech Firms Respond to Privacy Mandate
Not even a month old, CCPA is already having unintended consequences.
Pivot to Privacy: How Publishers Are Handling CCPA So Far
Publishers say it’s still too early to tell what effect the CCPA will have.