Snap Inc. created a hub in its Business Help Center containing resources for advertisers and app developers stockcam/iStock

Walled Garden Walls Will Get Higher Under Google’s New Privacy Policies

Voice

Companies outside of Google, Apple, YouTube, Twitter, Amazon and other walled gardens won’t and truly can’t benefit from this newly unfolded policy.


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LinkedIn Pauses Collection of IDFA Data via Its iOS App

Platforms

The professional network sad it expects the impact on campaign performance to be limited.

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Facebook Audience Network Issues Deadlines for Android Apps to Go Bidding-Only

Platforms

It will be the default monetization setting starting May 31, and conversion must be complete by Sept. 30.

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How to Rise to the Challenge of Cookie-less Advertising

Voice

Ad tech will be anything but a wasteland after Google's privacy bomb drop.

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Vungle Buys GameRefinery as Post-IDFA Era Draws Closer

Ad Tech

The deal tops a series of M&A moves and foreshadows privacy updates

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AdColony Sells to Digital Turbine in an Estimated $400 Million Deal

Ad Tech

Yet another M&A deal brokered by Luma Partners as ad tech simmers over.

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PubMatic Posts Record Revenues in First Post-IPO Quarter

Programmatic

Ad-tech firm is now valued at $2 billion.

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Vizio Accelerates Its Streaming Ads Business as the CTV Arms Race Heats Up

Programmatic

Smart TV makers really don’t want to miss out on the streaming boom.

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The Trade Desk’s Q4 Revenue Leaps 48% to $320 Million

Ad Tech

Total spend on the platform was $4.2 billion in 2020.

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The Trade Desk to Hand Control of Unified ID 2.0 to Prebid

Programmatic

A neutral body will be in charge of the collaborative replacement to third-party cookies.

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The ANA Lays Groundwork for Digital Supply Chain Audit

Ad Tech

Trade body appoints Mark Stewart to head up Media Leadership Consortium.

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Ad-Tech Mavens Back ‘Founder-Friendly’ Investment Syndicate

Ad Tech

Ari Paparo, Ben Barokas, JT Batson and Joe Zawadski among supporters of First Party Capital.

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Facebook Audience Network Rolls Out Information, Resources for App Developers, Publishers

Platforms

They include gaming monetization guides, learning tools, success stories, details on bidding.

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To Grow Its Ad Business, LG Taps SpotX as Primary SSP

Programmatic

Move comes after the smart TV maker invested $80 million in data company Alphonso.