Platforms
Snapchat to Stay the Course With iOS 14
Walled Garden Walls Will Get Higher Under Google’s New Privacy Policies Companies outside of Google, Apple, YouTube, Twitter, Amazon and other walled gardens won’t and truly can’t benefit from this newly unfolded policy. 
LinkedIn Pauses Collection of IDFA Data via Its iOS App
The professional network sad it expects the impact on campaign performance to be limited.
Facebook Audience Network Issues Deadlines for Android Apps to Go Bidding-Only
It will be the default monetization setting starting May 31, and conversion must be complete by Sept. 30.
How to Rise to the Challenge of Cookie-less Advertising
Ad tech will be anything but a wasteland after Google's privacy bomb drop.
Lucas Cridland, Former Dentsu Media Exec, Now Leads a New Group within MediaLink
Lucas Cridland now leads Hudson Bridge.
Vungle Buys GameRefinery as Post-IDFA Era Draws Closer
The deal tops a series of M&A moves and foreshadows privacy updates
AdColony Sells to Digital Turbine in an Estimated $400 Million Deal
Yet another M&A deal brokered by Luma Partners as ad tech simmers over.
NBCU Expands Addressable Offerings Through Charter Partnership
An “unprecedented cooperation."
PubMatic Posts Record Revenues in First Post-IPO Quarter
Ad-tech firm is now valued at $2 billion.
Vizio Accelerates Its Streaming Ads Business as the CTV Arms Race Heats Up
Smart TV makers really don’t want to miss out on the streaming boom.
The Trade Desk’s Q4 Revenue Leaps 48% to $320 Million
Total spend on the platform was $4.2 billion in 2020.
The Trade Desk to Hand Control of Unified ID 2.0 to Prebid
A neutral body will be in charge of the collaborative replacement to third-party cookies.
The ANA Lays Groundwork for Digital Supply Chain Audit
Trade body appoints Mark Stewart to head up Media Leadership Consortium.
Ad-Tech Mavens Back ‘Founder-Friendly’ Investment Syndicate
Ari Paparo, Ben Barokas, JT Batson and Joe Zawadski among supporters of First Party Capital.
Facebook Audience Network Rolls Out Information, Resources for App Developers, Publishers
They include gaming monetization guides, learning tools, success stories, details on bidding.
To Grow Its Ad Business, LG Taps SpotX as Primary SSP
Move comes after the smart TV maker invested $80 million in data company Alphonso.
