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TCA Press Tour

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Publishers Want Independent Governance of The Trade Desk’s New Unified ID

Ad Tech & Mar Tech

They're willing to embrace the post-cookie solution, but also want a say in how it's run.

a bunch of colorful headphones

Google Sees Big Potential in Audio for Marketers and Publishers

Ad Tech & Mar Tech

The ad giant is pushing the use of audio in ad tech for marketers and publishers.

Brands Grow More Sophisticated With In-Housing Strategies

Ad Tech & Mar Tech

Roughly 70% of brands are in-housing programmatic, but a growing number of them are reverting course.

Screenshot from NexTech

Here’s How Programmatic Advertisers Can Build and Maintain Consumer Trust

NexTech

At Adweek’s NexTech 2020 Virtual Summit, industry experts discussed the importance of ethics in tech.

Professor Scott Galloway speaking with Big Tech CEOs in background and Adweek NexTech logo

Understanding the Massive Scale of Amazon, Google, Apple and Facebook

NexTech

Professor Scott Galloway says governments will never be able to catch up with Big Tech engineers, and they need to be broken up.

Where Does America Stand on a National Digital Privacy Law?

NexTech

America is facing a patchwork of digital privacy laws, but momentum is building for federal guidelines.