Why Apple’s IDFA Update Is Great for Out-of-Home Advertising With the changes being imposed around the digital advertising ecosystem, DOOH is well-positioned. 
Mediaocean Acquires Ad Server Flashtalking
The two companies have worked together since 2018 incorporating ad serving data in media buying services.
Building the Right Mar-Tech Stack for Your Organization
Identify the right technology for optimal profitability, employee efficiency and consumer experience.
Sports Illustrated Joins Verizon Media as Third Publisher to Adopt Its Cookieless ID
Mavens has partnered with Verizon Media to use its cookie-free ad targeting tool.
Facebook Outlines 4 Areas of Business Strategy on Personalized Experiences
Privacy, product/business discovery, commerce, tools beyond marketing.
Ampersand Offering Digital-Like Audience Building Tools With LiveRamp Partnership
Ampersand wants to 'democratize' the TV planning process with a LiveRamp integration that lets marketers create custom audiences.
Altice Is Spinning out Teads in an IPO
Teads has filed an S-1 announcing its intention to list on the Nasdaq.
Outbrain Lands $200 Million Investment From Baupost Group Ahead of IPO
Baupost Group has invested $200 million in Outbrain ahead of its planned IPO.
Don’t Glorify Business Success That Comes at Personal Expense
Boundaries are the most important—and hardest—thing for a founder to have.
Magnite Buys Ad Server SpringServe for $31 Million
Magnite has bought ad serving company SpringServe for $31 million.
Ad Tech’s Targeting Revolution Will Be Televised
Unified ID 2.0 is looking to be more than just a third-party cookie replacement as TV companies begin adopting the identifier
Pinterest Achieves TAG Brand Safety Certified Status
It extends to the Asia-Pacific region, Europe, Latin America, North America.
Ad Tech’s IPO Frenzy Gathers Pace
IAS and Taboola have debuted on the Nasdaq as Outbrain files its S-1.
Spectrum Reach Has a New Cross-Screen Attribution Tool, Connecting TV With the Rest of Digital Advertising
It's done in partnership with Blockgraph and TVSquared.
IAB Tech Lab Offers to Keep Track of Transparency Tools
IAB Tech Lab offers to cross-match ads.txt and sellers.json data for publishers.
Simpli.fi Now Valued at $1.5 Billion Following Blackstone Deal
Private equity firm Blackstone has invested in Simpli.fi.
