‘The Industry Is Paralyzed by Vague Proposals Put Forward by Google’ Ari Paparo, Beeswax CEO and social media tribune of ad tech, on what mattered in 2020.
‘The Industry Is Paralyzed by Vague Proposals Put Forward by Google’
Ari Paparo, Beeswax CEO and social media tribune of ad tech, on what mattered in 2020.
AdProfs Founder: ‘Apple and Google Broke the Ecosystem’ of Programmatic Advertising
Ratko Vidakovic on ad tech's year of seismic change, and why all is not doomed.
Ad Buyers are Still Figuring Out Their 2021 Budgets
Overall, 54% of budgets next year will be executed programmatically, according to those surveyed.
Another Ad Fraud Scheme on Connected TV Sees $14.5 Million Stolen
Fraudsters are targeting CTV because it’s a relatively unstandardized market that attracts big-spending advertisers. The cost per thousand impressions (CPM) of a CTV ad is typically in the $20-$25 range, [...]
Comcast’s Ad-Tech Arm FreeWheel to Purchase Beeswax
Mergers and acquisitions in the programmatic advertising sector are ramping up again.
Snap Reaches Partnership With Unity on in-Game Ads, Game Development
The cross-platform engine powers 53% of the top 1,000 grossing mobile titles.
DoubleVerify Gets MRC Accreditation for Facebook, Instagram Impression, Viewability Measurement
It marks the first time this has been done for a platform with the social network’s scale.
Facebook Keeps Up the Pressure on Apple Over iOS 14 Changes
The social network ran print ads for the second day in a row in The New York Times, The Wall Street Journal, The Washington Post.
Facebook Urges Apple to Think of the Small Businesses With iOS 14 Changes
The social network said personalized advertising will be set back 10 to 20 years.
10 States Sue Google Over Digital Advertising Dominance
Ken Paxton of Texas leads additional competitive complaints targeting search giant's ad-tech suite.
Reddit Details Moat by Oracle Data Cloud Integration
It marks the platform’s first viewability measurement collaboration.
Mobile Ad Firms Location Sciences and Blis Locked in Defamation Dispute
Allegations of campaign manipulation surface as data practices increasingly come under the spotlight.
Readers’ Pick for Ad of the Year; Most-Watched Shows of 2020: Tuesday’s First Things First
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer [...]
Finance Firm Oarex Secures $50 Million Credit Line to Shore Up Liquidity in a Recovering Sector
Digital is a bright spot for an otherwise hard-hit advertising industry.