KitchenAid teamed up with Yelp in May on off-platform ads supporting its “A Woman’s Place” campaignKitchenAid/Yelp

Why Apple’s IDFA Update Is Great for Out-of-Home Advertising

Data

With the changes being imposed around the digital advertising ecosystem, DOOH is well-positioned.


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Mediaocean Acquires Ad Server Flashtalking

Programmatic

The two companies have worked together since 2018 incorporating ad serving data in media buying services.

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Building the Right Mar-Tech Stack for Your Organization

Voice

Identify the right technology for optimal profitability, employee efficiency and consumer experience.

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Sports Illustrated Joins Verizon Media as Third Publisher to Adopt Its Cookieless ID

Publishing

Mavens has partnered with Verizon Media to use its cookie-free ad targeting tool.

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Facebook Outlines 4 Areas of Business Strategy on Personalized Experiences

Platforms

Privacy, product/business discovery, commerce, tools beyond marketing.

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Ampersand Offering Digital-Like Audience Building Tools With LiveRamp Partnership

Programmatic

Ampersand wants to 'democratize' the TV planning process with a LiveRamp integration that lets marketers create custom audiences.

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Altice Is Spinning out Teads in an IPO

Ad Tech

Teads has filed an S-1 announcing its intention to list on the Nasdaq.

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Outbrain Lands $200 Million Investment From Baupost Group Ahead of IPO

Ad Tech

Baupost Group has invested $200 million in Outbrain ahead of its planned IPO.

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Don’t Glorify Business Success That Comes at Personal Expense

Columnist Network

Boundaries are the most important—and hardest—thing for a founder to have.

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Magnite Buys Ad Server SpringServe for $31 Million

Programmatic

Magnite has bought ad serving company SpringServe for $31 million.

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Ad Tech’s Targeting Revolution Will Be Televised

Connected TV

Unified ID 2.0 is looking to be more than just a third-party cookie replacement as TV companies begin adopting the identifier

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Pinterest Achieves TAG Brand Safety Certified Status

Platforms

It extends to the Asia-Pacific region, Europe, Latin America, North America.

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Ad Tech’s IPO Frenzy Gathers Pace

Ad Tech

IAS and Taboola have debuted on the Nasdaq as Outbrain files its S-1.

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IAB Tech Lab Offers to Keep Track of Transparency Tools

Programmatic

IAB Tech Lab offers to cross-match ads.txt and sellers.json data for publishers.

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Simpli.fi Now Valued at $1.5 Billion Following Blackstone Deal

Ad Tech

Private equity firm Blackstone has invested in Simpli.fi.