Publishers Want Independent Governance of The Trade Desk’s New Unified ID
They're willing to embrace the post-cookie solution, but also want a say in how it's run.
Google Sees Big Potential in Audio for Marketers and Publishers
The ad giant is pushing the use of audio in ad tech for marketers and publishers.
Brands Grow More Sophisticated With In-Housing Strategies
Roughly 70% of brands are in-housing programmatic, but a growing number of them are reverting course.
Here’s How Programmatic Advertisers Can Build and Maintain Consumer Trust
At Adweek’s NexTech 2020 Virtual Summit, industry experts discussed the importance of ethics in tech.
Understanding the Massive Scale of Amazon, Google, Apple and Facebook
Professor Scott Galloway says governments will never be able to catch up with Big Tech engineers, and they need to be broken up.
Where Does America Stand on a National Digital Privacy Law?
America is facing a patchwork of digital privacy laws, but momentum is building for federal guidelines.
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