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‘The Industry Is Paralyzed by Vague Proposals Put Forward by Google’

Programmatic

Ari Paparo, Beeswax CEO and social media tribune of ad tech, on what mattered in 2020.

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AdProfs Founder: ‘Apple and Google Broke the Ecosystem’ of Programmatic Advertising

Programmatic

Ratko Vidakovic on ad tech's year of seismic change, and why all is not doomed.

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Ad Buyers are Still Figuring Out Their 2021 Budgets

Programmatic

Overall, 54% of budgets next year will be executed programmatically, according to those surveyed.

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Another Ad Fraud Scheme on Connected TV Sees $14.5 Million Stolen

Ad Tech & Mar Tech

Fraudsters are targeting CTV because it’s a relatively unstandardized market that attracts big-spending advertisers. The cost per thousand impressions (CPM) of a CTV ad is typically in the $20-$25 range, [...]

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Comcast’s Ad-Tech Arm FreeWheel to Purchase Beeswax

Ad Tech & Mar Tech

Mergers and acquisitions in the programmatic advertising sector are ramping up again.

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Snap Reaches Partnership With Unity on in-Game Ads, Game Development

Gaming

The cross-platform engine powers 53% of the top 1,000 grossing mobile titles.

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DoubleVerify Gets MRC Accreditation for Facebook, Instagram Impression, Viewability Measurement

Ad Tech & Mar Tech

It marks the first time this has been done for a platform with the social network’s scale.

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Facebook Keeps Up the Pressure on Apple Over iOS 14 Changes

Platforms

The social network ran print ads for the second day in a row in The New York Times, The Wall Street Journal, The Washington Post.

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Facebook Urges Apple to Think of the Small Businesses With iOS 14 Changes

Platforms

The social network said personalized advertising will be set back 10 to 20 years.

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10 States Sue Google Over Digital Advertising Dominance

Ad Tech & Mar Tech

Ken Paxton of Texas leads additional competitive complaints targeting search giant's ad-tech suite.

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Inside Google Chrome’s Privacy Sandbox Proposals

Ad Tech & Mar Tech

Experiments are underway at Google to engineer a sustainable ad-funded internet after the platform withdraws support in 2022 for the third-party cookie, the web’s default means of monetization since the [...]

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Reddit Details Moat by Oracle Data Cloud Integration

Platforms

It marks the platform’s first viewability measurement collaboration.

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Mobile Ad Firms Location Sciences and Blis Locked in Defamation Dispute

Ad Tech & Mar Tech

Allegations of campaign manipulation surface as data practices increasingly come under the spotlight.

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Samsung Ads And General Motors Team in CTV Pilot

Programmatic

Samsung Ads has introduced a TV audience measurement tool with General Motors just as on major streaming platforms move to shore-up their connected TV businesses.

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Readers’ Pick for Ad of the Year; Most-Watched Shows of 2020: Tuesday’s First Things First

First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer [...]

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Finance Firm Oarex Secures $50 Million Credit Line to Shore Up Liquidity in a Recovering Sector

Ad Tech & Mar Tech

Digital is a bright spot for an otherwise hard-hit advertising industry.