2020 Has Been a Wild Ride, but Advertisers Are Coming to Grips With It

The brave new world of brand safety

People on a scale with two apples on them
Advertisers are starting to balance earlier 'brand safety' fears with the 'moral obligation' to fund journalism. Getty Images

“Brand safety” is a phrase few CMOs want to hear, but many had to grapple with this year as an unprecedentedly chaotic news cycle carried on month after month during a period of medical, civil and economic strife.

@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.
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