3 Ways to Navigate First-Price Auction Adoption

This is the first part of a larger movement within the industry

Illustration of an auction
As with any major change, first-price auctioning is causing its share of freakouts. Getty Images

For years, second-price auctions, with winning bids awarded on a showcase showdown model of a penny over the second highest bid, have been the standard way to buy digital ad inventory.

Mario Schiappacasse has spent the last four years as head of programmatic media at independent global digital partner Jellyfish.