4 Ad-Tech Stories You Need to Know This Week

M&A continues in the sector but not at the heady heights of yesteryear

Last week saw reports of a number of impending deals in the ad-tech sector with varying degrees of success. Getty Images

The ad-tech sector appears primed for another wave of consolidation as established players look for exit options, while others hoard more funding and others simply fall by the wayside. Meanwhile, last week also saw ad exchanges resolve to take proactive steps to help clean up the industry.

@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.