7 Essentials to Sell Part of Your Business Now

Setting expectations and last impressions

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Create a run-of show for the ongoing pitch process. Getty Images
Headshot of Brian F. Martin

If the headline above appeals to you, congratulations, you are probably an owner or management team member. I know how difficult it is to accomplish all that you’ve had to accomplish to be in the position you are in today. Furthermore, since you are reading Adweek, you probably work in an industry such as media, information services, technology or consumer goods—all massively competitive, where only the best can survive. And for some, in 2020, survival has been a challenge.

Brian F. Martin is Managing Partner & Vice Chairman at Beringer Capital.
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