Ad Council Sets Up Private Marketplace for Coronavirus PSAs
Nonprofit partnered with The Trade Desk and Cadreon
Although it is for a good cause, the Ad Council is asking publishers to donate inventory in a time when they’re seeing coronavirus-related content go undermonetized.
Ad Council
Key insight:
The Ad Council has set up its first private marketplace, where publishers and ad-tech companies are donating inventory for coronavirus public service announcements.
