AdProfs Founder: ‘Apple and Google Broke the Ecosystem’ of Programmatic Advertising

Ratko Vidakovic on ad tech's year of seismic change, and why all is not doomed

Apple and Google both made industry-changing announcements in 2020. Apple, Google; Illustration by Ron Goodman
Headshot of Ronan Shields

After a tumultuous year for the ad-tech world, we’re taking a look at what happened and how it’ll affect the industry in 2021 with the help of influential ad-tech consultant Ratko Vidakovic.

@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.
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