Ad-Tech Companies Say They Aren’t Hurting Despite Prevalent Coronavirus Blacklisting

Publishers are facing lower CPMs due to rampant keyword blocking

an illustration of a rolodex
Getty Images

Key insights:

Thanks to strict advertiser blacklists, news publishers have historically struggled to monetize open inventory on so-called “hard news,”and coronavirus coverage is no exception. The ad-tech companies powering publishers’ sites, however, are finding it’s mostly business as usual.

@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.
{"taxonomy":"","sortby":"","label":"","shouldShow":""}