Ad-Tech Firms Are Paying Their Bills, but Concerns Linger

The industry is showing signs of life and facing a busy Q4 after an extreme slowdown

Suing media organizations just as a scare tactic is getting harder. Trent Joaquin/Getty Images

When the novel coronavirus pandemic hit in March and marketers halted ad spend, publishers feared the sudden drop would leave ad-tech companies without the necessary cash to make good on their payments.

@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.
@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.
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