2021 Outlook

Ad Tech Is Primed for Its Own Roaring ’20s

Battles between Big Tech players and government oversight will shape the industry for the next decade

Illustration of Google Chrome, Apple, the EU flag and a computer chip
Apple and Google's vice-like grip on the wider digital media landscape means the future of the sector is intertwined with the fate of Big Tech. Trent Joaquin for Adweek

By Ronan Shields

January 18, 2021

Where We Were

Click for more from this issue
This story first appeared in the Jan. 18, 2021, issue of Adweek magazine. Click here to subscribe.
Ronan Shields
@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.
Recommended articles
You Might Like

How Instagram Brought Black Creatives and Small Businesses Together to Collaborate on Visual Storytelling

By Guia Golden

Voice Technology Is Changing the Future of Audio Advertising

By Claire Fanning

“Don’t I Know You?” Is Not a Solution to the Industry’s Identity Challenges

By Mike Petrella, VP Global Partnerships, Verizon Media

TV’s Strong Halo Effect Will Enhance Digital Campaign Performance

By Effectv

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"programmatic"}