Ad Tech’s Biggest Event Dmexco Will Be Virtual Only

The plans to run a hybrid in-person and digital show have been scratched

a phone screen and a laptop screen
Dmexco said the response to its idea for an in-person event spurred the decision to go virtual. Dmexco

Dmexco will now be a completely virtual event due to the global impact of the novel coronavirus pandemic.

@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.