Adara Halts Media Buying for Travel Clients as the Sector Slashes Spend

Lockdowns amid the coronavirus pandemic have accelerated the ad-tech outfit’s pivot

The Adara logo next to an illustration of an airplane with the no symbol over it
Travel budgets are not expected to recover quickly. ADARA & Getty Images

Key insights:

As the coronavirus continues to wreak havoc on the global economy, the travel industry—from airlines to hotels—has been hit particularly hard since people are self-isolating.

@ronan_shields Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.
@SaraJerde Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.