BPA Calls on Advertisers to Help Publishers Protect Data

The digital ecosystem needs to 'stop harvesting our data'

tag saying data breach
"Publishers are watching as third parties are building audience products using their data." Getty Images

Nearly 20 business publishers called on the digital media ecosystem to curtail data leakage in online ad auctions, signing on to an open letter published earlier this week by media auditor BPA Worldwide. 

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@EthanYWu ethan.wu@adweek.com Ethan Wu reports on ad tech and programmatic advertising. He is a senior at Cornell University studying economics.