Agencies Adapt to Messaging Demands and Changing Consumer Viewing Habits

At this year's NewFronts, the emphasis is on 'flexibility'

Screenshot from IAB NewFronts
Amplifi US, Dentsu Aegis Network and IAB talk 'flexibility' at NewFronts. IAB

Over the past few months, marketers seem to be constantly “pausing” and “pivoting,” first with the onset of the pandemic and the realities of quarantine, and more recently in response to the Black Lives Matter protests that have dominated national discourse. 

@ScottNover scott.nover@adweek.com Scott Nover is a platforms reporter at Adweek, covering social media companies and their influence.