Here’s How Amazon Will Impact the Entire Advertising Ecosystem

A new Forrester report looks beyond the duopoly

Billboard with amazon robot made out of amazon boxes and amazon logo
The duopoly of Google and Facebook may not have a stranglehold on the ad tech industry for much longer. Amazon, Unsplash

We’ve been hearing about Amazon challenging the digital marketing duopoly that is Google and Facebook for several years now. According to a new report from Forrester, however, the impact of Amazon’s continued expansion in advertising will have ripple effects far beyond the tech giants—and will be felt by marketers, agencies and ad tech vendors alike.

@lisalacy Lisa Lacy is Adweek's Commerce Editor.