Ad Tech

Apple Could Soon Start Running Search Ads Outside of the App Store

Updates to an API suggest expansion into apps like Maps and News

safari browser on a mobile phone
Apple's extended search ads business could include Safari. Getty Images

By Andrew Blustein

April 3, 2020

Apple recently updated its Search Ads Campaign Management API, suggesting it’s opening up ad inventory in other owned-and-operated search channels outside of the App Store.

Andrew Blustein
@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.
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