Apple May Call Time on IDFA, So What’s Next for In-App Advertising?
Fears mount over the future of mobile marketing, but documents point to the potential future of iOS ads
Apple is widely expected to make a policy announcement over its mobile ad targeting tool at WWDC.
Illustration: Amira Lin; Source: Pixabay
Key insights:
- Ad-tech sources fear Apple will pull the primary means of mobile ad tracking next week.
- Some point to debates within W3C as an indication of how in-app advertising could work post-IDFA.
Ahead of Apple’s Worldwide Developer Conference next week, the digital advertising ecosystem is bracing for further policy updates that could significantly impact the $45 billion in-app advertising market.
