Apple’s New Ad, Released Alongside a New Product Drop, Is a Parade of Celebs on Macs

The tech giant unveiled its new MacBook Air, MacBook Pro and Mac mini today

The new ad features more than a dozen celebrities, activists and artists. Apple

Apple released a new “Behind the Mac” ad today, which is essentially a black and white slideshow of celebrities on MacBooks. The simplicity of the ad works, though—the familiar faces, often illuminated by the light of the computer screen, send a powerful message. If these people rely on Apple products, then why shouldn’t everyone?

@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.