Apple’s Latest Privacy Announcement Could Be More Impactful than CCPA or GDPR
Consent now required to access Apple's mobile advertising tool IDFA
Apple's latest data transparency requirements are expected to affect performance advertising.
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Key insights
- Apple's latest privacy announcements will require opt in for ad targeting on an app-by-app basis.
- Advertisers may have to seek alternative ways to manage their in-app ad campaigns.
Apple did not outright kill its key mobile advertising tool IDFA this week, meaning a $45 billion subsector of the media industry lives to see another day. But its new consent requirements present a significant hurdle.
