As Businesses Prep for California’s Data Privacy Law, They’re Also Fighting to Change It

Big Tech isn't the only group concerned

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The California Consumer Protection Act doesn’t go into effect until 2020, but that doesn’t mean the 10,000-word law—passed in just five days last summer—won’t be a big issue this year.

This story first appeared in the Feb. 4, 2019, issue of Adweek magazine. Click here to subscribe.
@martyswant Marty Swant is a former technology staff writer for Adweek.