As Publishers Field Controversies, Advertisers Reevaluate Spending Opportunities

This inner turmoil could lead to a shift in brands' willingness to advertise

Illustration: ChefBoyRG; Getty Images

June 21, 2020

Key insight:

The more attention a particular publication receives, the more likely it is advertisers will avoid it and seek out other options to avoid the affiliation.

Several news organizations have had a change in leadership after internal unrest that has ranged from staff inequality to unequal pay to story selection.

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This story first appeared in the June 22, 2020, issue of Adweek magazine. Click here to subscribe.

Sara Jerde

@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.