BBC Global News Inks Native Ads Partnership With TripleLift

Media firm has already seen a boost in viewability with new programmatic solution

BBC Global News will now have native advertising.

July 8, 2020

BBC Global News has signed an exclusive deal with ad-tech firm TripleLift to serve native advertising to its U.S. and Canadian audiences.

Rachel Winicov

Rachel Winicov is a freelance writer for Adweek focusing on digital media, ad tech and social media.