Beeswax Buys MediaGamma to Shore Up Programmatic Offering

Purchase comes amid a period of much uncertainty for those in ad tech

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Beeswax will use the acquisition to shore up its AI and machine-learning capabilities. Beeswax

Beeswax has snatched up ad-tech startup MediaGamma, continuing a round of industry consolidation that comes amid a period of contraction in the ad-tech world. Financial details of the transaction were not publicly disclosed.

@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.