Beeswax Buys MediaGamma to Shore Up Programmatic Offering
Purchase comes amid a period of much uncertainty for those in ad tech
Beeswax will use the acquisition to shore up its AI and machine-learning capabilities.
Beeswax
Beeswax has snatched up ad-tech startup MediaGamma, continuing a round of industry consolidation that comes amid a period of contraction in the ad-tech world. Financial details of the transaction were not publicly disclosed.
