Brand safety is an important factor in determining which content to run video ads adjacent to, but having that content be seen as high-quality and trustworthy is a key factor, as well, according to a new study from IPG Media Lab, Magna and Twitter.
Brand Safety Is Not the Only Factor Determining the Effectiveness of Video Ads
Study from IPG Media Lab, Magna, Twitter focuses on quality of adjacent content
The Influence of Context examines how the context in which video ads are viewed affects how viewers perceive them
IPG Media Lab/Magna/Twitter
