Key insights:
- Brands should act now, experts say, because things will only become more complex.
- Consumer behavior hasn't changed much since CCPA became law in January.
We are now two weeks into enforcement of the California Consumer Privacy Act, the first statewide internet privacy law in the U.S. But the legislation’s rocky road to this point could spell trouble for the two dozen other states and territories drafting bills with similar privacy protections, as well as businesses that are not yet compliant.
