‘Careful What You Wish For,’ Ad-Tech Firms Respond to Privacy Mandate
Not even a month old, CCPA is already having unintended consequences
Similar to GDPR, Big Tech is expected to benefit from CCPA.
Photo Illustration: Dianna McDougall; Sources: Getty Images
Key insights:
- Early findings suggest opt-out rates among consumers are low.
- Confusion prevails without guidance from the government.
- Bad actors, however, are finding ways to exploit the system.
Today, if you can believe it, is the 14th annual international Data Privacy Day, and as the ad-tech industry marks off Jan. 28 on the calendar, companies are reflecting on the early impact of the California Consumer Privacy Act.
