Comcast’s Ad-Tech Arm FreeWheel to Purchase Beeswax

Mergers and acquisitions in the programmatic advertising sector are ramping up again

“Together, FreeWheel and Beeswax can further enhance how television operates," said FreeWheel general manager Dave Clark. BeesWax, FreeWheel

Comcast’s ad-tech division FreeWheel is to acquire Beeswax, a buy-side startup headed by influential programmatic personality Ari Paparo.

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@ronan_shields Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.