Some Companies Question Dmexco’s Move to Hold Ad Tech’s Biggest Event

Germany is lifting restrictions, but some companies question the global festival

It can cost upwards of $20,000 to exhibit at Dmexco, a tall order for many ad tech companies struggling to withstand the pandemic.

Key insights:

There’s no Oktoberfest. Professional soccer will resume, but without fans. Will ad tech become another casualty of the pandemic?

@andrewblustein Andrew Blustein is a programmatic reporter at Adweek.