Some Companies Question Dmexco’s Move to Hold Ad Tech’s Biggest Event

Germany is lifting restrictions, but some companies question the global festival

It can cost upwards of $20,000 to exhibit at Dmexco, a tall order for many ad tech companies struggling to withstand the pandemic.

There’s no Oktoberfest. Professional soccer will resume, but without fans. Will ad tech become another casualty of the pandemic?

@andrewblustein Andrew Blustein is a programmatic reporter at Adweek.